Brand & Marketing Strategy
Twenty years building brands and demand inside Nissan, Infiniti, Danaher, Irvine Company and Allstate. Today I'm a founder in insurtech, and I take on a small number of strategy engagements each year.
Nashville, TN · Available for select engagements
return on marketing investment within 12 months at Allstate
acquired brands aligned under the Allstate identity
average deal size through value-based positioning
lift in email click-through across a 550-property portfolio
international markets with a 22-person global team
That changes how I build a brand. A founder doesn't care how pretty the logo is if the pipeline is empty. A marketing leader knows a pipeline built on a muddy story gets more expensive every quarter.
My work sits between the two: find the one thing a company can own, say it the same way in every channel, then wire it to the numbers so you can see what it's earning. I've done it for global automakers, regulated healthcare brands, Class A real estate and a 32-brand insurance integration.
How I help
Your North Star, in writing. Audience, promise, proof and voice, pressure-tested against competitors and built to guide every decision after it.
Name, identity, messaging and rollout. Especially multi-brand portfolios and post-acquisition work where the parent and the products have to make sense together.
Launch plans, channel mix, martech and lead engines measured on revenue, not impressions. Email, content, SEO, paid and partner channels working off one plan.
Sponsorships and strategic alliances that pay for themselves. Deal structure, activation and the reporting that gets them renewed at a higher number.
A focused 4 to 6 weeks ending in a positioning platform and a 12-month roadmap your team can run.
Senior marketing leadership a few days a month. Team, agencies, budget and executive reporting.
A standing sounding board for founders and marketing leaders making high-stakes brand calls.
Projects from two decades in-house. Some clients stay confidential; the results don't.
Allstate Health & Benefits · M&A brand integration
After Allstate acquired National General, I led brand and marketing for 8 technology brands and 15 insurance product lines, aligned all of it under the Allstate identity, and moved 15 business lines onto one HubSpot instance.
3:1 ROMI in 12 months · Objectives beat six years running
Nissan / Infiniti · Global experiential
Official automotive partner across North America, Russia, Asia, the Middle East and Europe, run by a 22-person team in 17 markets. One partnership, one story, localized everywhere.
124% ROI · $3.7M contract expansion
Irvine Company · Brand development
Named and rebranded three downtown towers as The Chicago Collection, then ran a $2M integrated campaign across digital, print, TV and on-site tour suites.
Industry-first 360° virtual tours, rolled out portfolio-wide
Kerr TotalCare (Danaher) · Brand redesign
Customer-journey research led to a system that spoke to every step of the hygiene appointment, with a new look, tagline, logo and voice aimed at the hygienist, plus the division's first integrated digital program.
Lead generation doubled
Ferry International · Partnerships
Value-based positioning with RE/MAX, Coldwell Banker, Century 21, Compass and Berkshire Hathaway, plus sponsor relationships with Bank of America and Zillow.
$2M new business in 18 months · 30% YoY client growth
Confidential · Lead generation & process
An intensive Kaizen brought four separate businesses into one centralized lead-generation process built around the customer's experience, not the org chart.
Streamlined marketing behind a 104% lead increase
From the archive · Infiniti × Cirque du Soleil
Define the North Star: the tangible, emotional and unique reasons someone buys from you. Then map the shortest profitable route from where you are to where you want to be.
Data first, fail fast, pivot. Clean up the data you have, find what's missing, and ship plans that are measured and tuned from week one.
Brands that stand still go stale. Keep measuring, keep adjusting, and the brand compounds into something people trust for years.
About
I started in global marketing at Nissan, running experiential programs across 17 markets and the international Infiniti launch workstream. From there I led brand and demand for Danaher, Irvine Company and, for six years, Allstate's health and technology businesses through the National General integration.
In 2025 I co-founded RiskLync, an insurtech company that scores health and P&C leads for conversion and underwriting fit before carriers buy them. I own its brand and go-to-market. I'm also a licensed life and health producer, so insurance brands get someone who knows the product from the inside.
The fundamentals of marketing haven't changed. Buyers, channels and the speed of the market have. Good is no longer enough; brands have to be clear, fast and a little disruptive.
Tell me where you are and where you want to be. If I'm the right fit, we'll know in one call.